Let us know in the comments below. Also, it’s intriguing—what are you forgetting that’s so important, and how does it relate to me, the reader? In this visual world, videos add another layer of personalization to your messages. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. To write a sales pitch email that sells, you need a subject line that captures attention and a message that motivates the reader to action. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. Here are the key components to writing the perfect pitch to journalists: The body of the email is short but personalized The subject line is also short and simple, yet it has the ability to intrigue the reporter enough to open the email It addresses the reporter by name In fact, 56% of brands using emojis in their email subject line have a higher open rate with there email marketing efforts. Keep it brief This subject line forces your reader to do a double-take as they wonder what they did. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. Although your end-game is to drive sales rather than make people laugh, experimenting with lighthearted subject lines can help you come off as more human to your recipients. Writing the best email subject line is tricky, especially if you are writing a cold email! The ability to create your own templates in Copper for your most frequent types of emails is a huge time-saver. Bringing up a referral immediately personalizes your message and gives you some secondhand credibility. For more great tips visit our website www.cpcommunications.com.au. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you Product launch? The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. A journalist will open your email based on your subject line. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. Numbers allow you to save valuable characters while also being easy to understand at a glance (think: “$5,000” versus “five thousand dollars”). Incorporating their name makes the email more personal, which will help it stand out in … You need a system in place that allows you to access your subject lines ASAP rather than cut-and-paste them manually. Money? This subject line builds on a relationship that hasn’t even begun yet. Mess it up and your email goes straight to their trash folder. Start your 14-day free trial today. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. Your subject line is just as or possibly more important than the email pitch itself. Play on the journalist’s interests We’d put that up against a cold pitch any day of the week. For example, if you’ve got data to prove your software helped a previous customer increase their website traffic by 50%, be proud of it and allow the statistic to take the spotlight in your subject line. Get the latest business tips delivered to your inbox. No matter what, they’ll naturally want to know. Not all of your sales emails are going to get opened the first time around. Having a short subject line helps keep your email within a mobiles’ limited screen space. This subject line makes you seem relatable and makes light of the fact that you never got a reply. Just kidding. This particular subject line also hypes up the freebie itself as it’s in all caps. It shouldn’t be over expressive nor should it to simple to grab the attention. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. It’s safe to assume that just about anyone you’re emailing is crazy busy. Length: 6–10 words. Because having all these ideas available doesn’t mean much if you don’t actually use them. Therefore, the absolute best, all-purpose subject line is: I have your daughter. Email Subject Line Examples Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. According to Fractl, over 80 per cent of journalists said they would like to see statistical information from a study or the headline of the content as the subject line. I get these all the time, and I automatically delete without reading. Please share with us! Instead, you should understand the best practices of sales email subject lines and how you can realistically use them. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Time-sensitive offers are a no-brainer, but this subject line pushes readers to buy by emphasizing when their offer ends (“tomorrow”). In fact, personalized subject lines result in a significant lift in open rates. So you can see how important it is! To get the recipient to open the email. Pssst, using email templates in Copper, you can save time by using merge fields like #FirstName and #LastName. Pitch your business; Get an industry influencer to mentor you; Land an interview with a VIP; To boost your chances of your cold emails getting opened, write email subject lines that make your recipients curious and eager to click. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. By signing up, I agree to Copper’s privacy policy & terms of service. This open-ended subject line can go in a ton of different directions to drive clicks. 22 killer email subject line examples for each sales type. Perhaps you’re in ecommerce sales. Clearly telling your prospect what you want them to do with a call-to-action gives them a nudge to open your emails. For a week or two (depending on your emailing frequency), see which subject line lengths perform the best for your store. For a week or two (depending on your emailing frequency), see which subject line … Remember what we said earlier about people being busy? Sparking someone’s curiosity ultimately encourages them to click through. Subject Line #3: We have [Insert Common Fact] in common. Because this is a long guide, we’ve broken it down into sections. This is so the journalist can get a sense of what information is being provided prior to opening the email … We use cookies to ensure that we provide you with the best experience on our website. Let’s look at a good subject line and bad subject line of a similar pitch email… Good Subject Line: A marketing opportunity for XYZ Company (that doesn’t suck) This is why you need to spend time crafting the perfect subject line. Warm things up. This is so the journalist can get a sense of what information is being provided prior to opening the email in a short succinct headline. Contributors from members of the Copper team. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. Something like- Terrence, We fix podcast discovery. If you are unsure your subject lines will cut through, try reading a magazine or newspaper and see what headlines catch your eye. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved The more research and analysis you do, you will have a greater understanding of the types of headlines that appeal to a journalist and can create a subject line to suit. Download this free ebook. By taking the time to find common ground with your recipient, you show a level of care and interest that spam emails just don’t have. What’s the sole purpose of the subject line? Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). What’s the sole purpose of the subject line? And if you’re in sales, this stat definitely deserves your attention. [NAME], I’m disappointed. No—just like it doesn’t make sense to write every subject line from scratch. These fun emoticons demand attention in a crowded inbox by making your message look inviting versus strictly business. FOMO (fear of missing out), a psychological phenomenon that 69% of millennials experience, is a powerful motivator much like urgency. Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. Urgency and scarcity are two of the most popular triggers for encouraging readers to take action. Every subject line is a pitch. Here you make it seem like the clock is ticking. No credit card required. Did you know that 47% of email recipients open email depending on the subject line whereas 69% of email recipients report email as spam based solely on the subject line? Email giant MailChimp likewise lists personalization first in their best practices of writing subject lines. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. The recipient needs to open the email to find out why you’re … This is why you need to spend time crafting the perfect subject line. As Daniel Pink, who wrote the book on selling (To Sell is Human) clarifies, a pitch isn’t a summary of your whole message but a starting point — a request for someone’s attention: An email, in its subject line is, hello, pay attention to me. Want to increase your email open rates? 1. Before you hit the send button, make sure your email subject line is highly engaging. Which is why having a great subject line can make or break your pitch. A good rule of thumb is to limit the subject line to 10 words maximum. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. The Subject Line . In addition to the research we cited earlier, a recent report found that personalized email subject lines increase open rates by 50%. If your pitch contains a key fact or statistic this could be the hook needed to get the journalist to open your email. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. These features go hand in hand with increased productivity: more emails sent, no more bouncing between tabs or copy-pasting customer information when it’s time to touch base. Your sales email subject lines are the first impressions you project to your prospects with every email you send. The subject line of a collaboration email is like the first impression and thus it has to be the best extract of your email body as well as catchy enough to do half of the convincing work. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. The subject line should be descriptive and should NOT be misleading. Make it more exciting and relevant with words like“exclusive” or phrases like “just for you.” In asituation where your pitch email is actually a follow-up, making it clear thatthis is a follow-up is a perfect way to show that relevance. as it will determine if the email is opened. This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. Email subject lines are as important as the body content. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Remember an interesting fact or statistic is preferred to a witty, humorous or personal subject line. After all, your ability to drive sales via email is tied directly to whether or not your emails get opened. If nothing else, minimalist headlines tend to stand out in an inbox versus longer headlines, which sort of just blend together. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. In general, 35% of email recipients choose to open an email based on the subject line alone. Braveen Kumar of Uberflip notes that humor is tied to higher engagement rates and interactions for B2B marketers. Keep it brief Ensure your subject lines are short and descriptive. Shorter subject lines are better, according to a majority of our respondents. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. There are a lot of different ways to add the press release label to your email subject line, for example: Press release: title of the story. Want more PR tips? People often ask me for tips on writing subject lines for pitch emails. Or pull them from a Google Doc whenever you sit down to write a sales email? The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. People read or trash emails based on what they need in the subject line at a glance. But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). For you: ABT. To help with that, we’ve compiled a list of the best email subject lines for you. Takeaway: Make sure to genuinely reach out and offer value. When your subject line represents the make-or-break factor of whether or not your messages get read, you can’t afford to freestyle them. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. Craft the Perfect Subject Line. How can you make an email pitch less cold—when you barely know someone? Personalized Subject Lines. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Manage all your contacts, deals, emails, files, and more in one place. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Writing the best email subject line is tricky, especially if you are writing a cold email! Don’t send NO subject line emails. This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. Your subject line is the most important part of your press release email. Why? Need to get past the gatekeeper of a business? There’s no magic bullet; no one-size-fits-all approach. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. 29. Takeaway: Make sure to genuinely reach out and offer value. The ability to write punchy subject lines goes hand in hand with scoring responses—and closing more deals. Don’t do this! The end result is your personal collection of click-worthy your fingertips whenever you open your inbox. Since subject line performance has been analyzed and tested extensively for decades now, we have a pretty solid understanding of which types of headlines result in engagement. And wouldn’t you know it: email subject lines that include the words “yesterday” or “tomorrow” boast higher engagement rates than those without them. Writing good email subject lines is easy when you have top brands to model. Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. Or maybe, you’ve only been introduced once at a conference? Including any sort of freebie, whether it be free shipping or a demo, allows you to tack on value to your messages without necessarily impacting your bottom line. Think about how Google autocomplete works. A good rule of thumb is to limit the subject line to 10 words maximum. It is versatile because you open with a quick introduction and go right into your pitch. Rather try to be genuinely helpful by giving a resource. In fact, two-thirds of journalists decide whether to open an email or not based on the subject line … Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Send out emails with only a subject line and no email body text. Plus, your recipient is learning more about you, making them feel … This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. Join this sales email series boot camp to get tips delivered straight to your inbox. Before you hit the send button, make sure your email subject line is highly engaging. Fact: nearly 50% of people open emails based on the subject line alone. Now apply the same principle to your subject lines every time you go to type up an email: Having the right inbox features can save you some serious time and stress, like letting you quickly jump between different subject lines and templates without having to leave your inbox. Compliments are a great way to win clicks. In a single headline, you’re able to show empathy and present a speedy solution to that pain. Have you had success with outreach campaigns targeting bloggers? We totally get it. One of the goals of any email strategy is to build a relationship. #1 Sales pitch email subject line. Think about it. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Like a headline, the subject line of an email draws a recipient in. “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Incorporating personalization techniques into email subject lines is another way to increase open rates. Trying to come up with subject lines on-the-fly isn’t just stressful: it’s ineffective. Here’s a deep dive into six real-world subject lines and why they work. When you senda pitch, you should have already completed research to confirm that it iswithin the beat covered by that media outlet or journalist. To create an attention grabbing subject line, read the journalist’s articles and check out their social media channels to see if there are any buzzwords or topical information and utilise these in the subject line. The fact that you have top brands to model how cookies are used on this website click find more! Happening soon—but not last minute be descriptive and should not be going for the sell. Screen space to deliver what you ’ re able to show empathy and present a speedy solution to pain! The subject line is just as or possibly more important, however, it... To 10 words maximum nudge to open an email based on what they need in the body! To pitching and my curriculum teaches makers how to write every subject line examples will... By 50 % killer email subject lines a trend that doesn ’ t resist emails a... Copper, you ’ re selling as quick and easy because having all these ideas available doesn ’ t.... 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